With every evolution of the algorithm, Google tries to understand in a more and more accurate way which portals are not respecting its directives, so to offer users a more reliable service and simultaneously reward quality sites with quality contents.
The search engine sanctions the sites that blatantly violated its guidelines with a downfall among search results.
It is very important to quickly detect possible criticalities in order to take immediate measures and retrieve traffic in the smallest possible amount of time.
Every time the algorithm is updated it becomes a little more accurate and manages to easily understand if any activity in contrast with Google guidelines has been performed.
Your site could get caught up in algorithmic penalties resulting in a ranking drop in some search queries or, in the worst cases, the deleting of pages or even the entire site from Google index.
It can happen that only some specific site pages infringe Google guidelines and, in some cases, Big G’s team can decide to directly intervene with a manual penalty.
In this case the “sanction” is reported directly into the Search Console, with a message highlighting the reason why the page is fallen under the search engine’s microscope.
Very frequently, when we spot a noticeable drop in organic traffic we immediately think about a Google penalty.
In reality, the dropping in visits can be tied to different factors not necessarily linked to search engine sanctions.
To properly intervene and find the appropriate strategy we need to understand if a penalty really happened, and only professional consultants can perform this kind of comprehensive analysis, by comparing different types of data, and find out what truly happened to the site.
The activities to perform in order to detect and overcome a Google penalty are very sensitive and must always be entrusted to reliable experts.
With SEO Cube you can count on the support of a team of professionists who, thanks to the experience gained over the years, will help you recognize the problem and retrieve all of your lost traffic, bringing back on a high level Google’s consideration of your site.
Some practices are instead completely forbidden by Google and could lead to penalties, like using spam links or exploit PBNs.
We will help you understand if there have been any penalty due to links and to then find out a solution through the cleaning of your backlink profile.
To repeat the same keyword over and over (Keyword Stuffing) or perform any over-optimization can lead to a loss of traffic closely linked to the exit of some pages from search results. Ask for our support in detecting possible penalties and find out the most suitable solution for your specific case.
Would you like to make your site more highly performing? Are you looking for the right support to make your pages rank better on Google? Do you need an SEO consultancy?
Contact us and ask for a free estimate: we will study together the most effective strategy for your needs and site characteristics.
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